It's now easy to see people use voice search, whether looking for information, products, or services, via the web. Google search microphone turned on: "What's the best Korean restaurant in my area?," "What's the most reliable walk-in clinic in Dallas, TX?, or "Where can I get my urgent dental service today?
The voice search industry has been growing and evolving. Its global market has shown no signs of stopping, or even slowing down. It's projected to grow from $3.6 billion in 2024 to $13.88 billion by 2030 at a 23.8% compound annual growth rate (CAGR).
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As a business website owner, it's crucial to kick your search engine optimization (SEO) up a notch this year. But how do you optimize your site for voice search in 2025?
Keep on reading to find out the answer to this crucial question. Let's dive right in for some expert advice!
There's no denying the rise of voice recognition technology. Think of Google Assistant for Android devices, Siri for Apple gadgets, and Alexa for Echo smart speakers. These voice assistants are capable of answering questions, setting alarms, playing music, and more.
The proof is in the numbers: The number of Americans leveraging voice assistants could reach more than $153 million by 2025. Nearly 87 million people use Siri, while over 77 million users utilize Alexa. In addition, Google Assistant might go over them in numbers, with an estimated 92 million users in the U.S.
Enter voice search on the Internet—harnessing the power of voice recognition technology.
Yes, Internet users no longer need to type in the search engine field to look for pieces of information. Instead, they can simply use their voice to search for almost anything, from nearby restaurants to the latest gadgets. With advanced voice technology, spoken command are quickly interpreted, delivering relevant results in seconds. It’s a fast and effortless way to find information.
What does this mean for you? As a business site owner, start optimizing your website for voice search as early as now for online visibility, website traffic, user engagement, and more. That said, here's why you need to do so:
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Get some expert advice on voice search optimization in the next section.
First things first, what is voice search optimization (VSO)? As the name suggests, VSO involves optimizing your web page to make it relevant for voice search.
This means improving your content in a way that answers your target users' questions asked using their voices. The ultimate goal is to rank high on the search engine results pages (SERPs) for relevant voice searches.
As part of your SEO tactic for new and existing websites, VSO steps can be technical and specific. You've got to take several steps to make it work for your business site. That said, here's how to optimize your site for voice search, as reinforced by some business experts:
Long-tail keywords are an SEO goldmine in keyword integration. Gone are the days when short and medium-tail keywords were the thing. Today, search engine algorithms have become intuitive, capable of crawling web pages and recognizing words or phrases. Since voice search uses conversational language, incorporating long-tail keywords makes sense. Case in point:
Image source: via Google search engine
Joel Popoff, CEO at Axwell Wallet, recommends performing keyword research for voice search optimization. He advises using reliable SEO tools to find long-tail keywords relevant to your target users. "People speak in complete sentences, not short phrases, so using SEO tools to find natural, conversational queries helps your content match real-world searches."
In SEO content creation, the rule of thumb is clear: Write casually as if you're talking to your readers. This writing tactic is all the more necessary if you're optimizing your content for voice search. Search engine algorithms now leverage artificial intelligence (AI), such as natural language processing (NLP), to find content pieces relevant to voice search queries.
Rob Gold, VP of Marketing Communications at Intermedia, suggests optimizing your content for NLP. The ultimate goal is to align your content piece with what your target users are looking for via voice search. "Think of voice search like a conversation—your content should sound natural, not robotic. Optimizing for NLP means writing the way people actually speak, so your content aligns with real voice search queries."
Another VSO trick is to optimize for local searches since most voice searches are locally driven. Sure, you can employ various tactics, such as using a country-specific domain for local SEO. However, start by creating your Google Business Profile (GBP). Four in five consumers use search engines for local search—88% on mobile phones and 80% via computer devices.
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Take it from Jacob Barnes, Founder of FlowSavvy, who got his software app company listed on GMB. He claims it's a critical part of VSO strategies since most local searches are made using voices. "Getting listed on GMB was a game-changer for our visibility. Since most voice searches are local, having an up-to-date profile helps ensure your business shows up when people ask for nearby services."
It's no secret: Content is king in the digital world. When optimizing your content for voice search, think of what inquiries users would like to get answered. Then, produce and publish blog posts as if you're answering their questions knowledgeably, concisely, and casually. Consider content like frequently asked questions (FAQs), knowledge base centers, and resource pages since they are ideal for voice search.
Learn from Wojciech Ratajczak, CEO of EssayService, who recommends generating user-specific content. He believes meeting your target readers' needs is the key to writing success. "Voice search is all about answering real questions in a way that feels natural. Creating user-specific content helps you meet your audience's needs while improving your chances of showing up in voice search results."
Another VSO hack is to create content pieces that target featured snippets. For the uninitiated, featured snippets are concise answers appearing on top of Google's SERP as answers to question-based queries (see the image below). Of course, you want Google to select your content for relevant voice search in a sea of digital competition.
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Image source: via Google search engine
Using structured data is a great SEO strategy for optimizing your website for voice search. As part of your technical SEO tactic, this entails organizing the information on your web page called schema markup. Leverage schema.org as your guide for marking up your pieces of content. By doing so, you'll make these pieces readable for Google and relevant for voice search.
Raihan Masroor, Founder and CEO at Your Doctors Online, highlights the value of schema markup for voice search optimization. "Schema markup helps search engines understand your content better, making it more likely to appear in voice search results. By structuring data properly, you improve your online visibility and ensure users get accurate, relevant answers to their queries."
Most people vocally search for information using their mobile devices. As such, optimize your website for mobile friendliness by having a well-structured user interface (UI), seamless navigation, and faster loading time. Of all, prioritize website speed optimization for excellent UX since the average web page load time for mobile devices is 8.6 seconds.
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Stanislav Khilobochenko, VP of Customer Services at MacKeeper, recommends optimizing websites for mobile devices. He cites that, for the most part, voice search happens using mobile phones. "If your site isn't mobile-friendly, you're missing out on a huge chunk of voice searches. A fast, easy-to-navigate website ensures a smooth experience for mobile users—and better chances of showing up in voice search results."
The voice search market has been growing and expanding. Expect more and more people to use this technology in the coming years when looking for brands, products, and/or services on the Internet. It's safe to say that optimizing your site for voice search makes absolute sense!
As a website owner, follow the crucial steps for VSO above, as recommended by business experts. Use natural language with long-tail keywords, create a GBP for local searches, and produce quality content targeted for featured snippets. Likewise, leverage structured data with schema markup and optimize your site for mobile friendliness.
With all these VSO tips and steps, you'll make your web page content wholly optimized for voice search. These could ultimately lead to online visibility, website traffic, customer engagement, lead generation, and successful conversion!
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