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Millions of customers rely on our domains and web hosting to get their ideas online. We know what we do and like to share them with you.
In the ever-expanding world of software development, your work speaks volumes—but so does your domain name. As more developers, indie hackers, and coding teams carve out their own space online, choosing a domain extension that signals credibility, clarity, and technical alignment is becoming just as important as the work hosted on it. Enter: .dev.
More than a trendy alternative to .com, .dev is now a signaling mechanism. It's a domain that says, “This is where code lives.” Whether you're a solo developer, part of a small SaaS startup, or showcasing open-source contributions, a .dev domain shapes how you're perceived by peers, employers, and users.
The .dev domain extension is a secure top-level domain (TLD) operated by Google Registry. Launched publicly in 2019, it was created specifically for developers, technology companies, engineering teams, and anyone building the web. What sets it apart?
From its inception, .dev was never intended for general-use sites—it was purpose-built for the developer ecosystem.
In a zero-trust digital world, your domain plays a key role in shaping perception. Here’s how a .dev domain builds professional trust and elevates your brand:
A clean, custom .dev domain tells recruiters, collaborators, and clients that you’re intentional about your brand. It's the difference between:
Even if the backend work is identical, the .dev domain adds polish and permanence.
Tech audiences recognize .dev as a shorthand for relevance. When you're sharing your latest API tool, Web3 project, or micro-SaaS idea, a .dev domain becomes a trusted flag within developer communities like Hacker News, GitHub, and Product Hunt.
A few examples:
While Google treats .dev like any other TLD for SEO, the extension can improve click-through rates and brand recall when used well. A domain like timetracker.dev immediately conveys purpose, without needing to explain what your site does.
It’s descriptive. It’s clean. And it’s memorable.
Engineering orgs and startups increasingly use .dev subdomains for developer-specific initiatives:
By segmenting these areas, companies can establish clear communication zones for developer-focused content while keeping their marketing site separate.
.dev isn’t just for software engineers. It’s for:
If code is central to your brand, .dev makes that visible at first glance.
Each one reinforces its technical audience, provides immediate clarity, and builds long-term trust.
With developers increasingly becoming founders, educators, and influencers, digital real estate matters. A .dev domain is a lightweight investment with an outsized brand impact.
At NameSilo, you can register a .dev domain with full DNS management, free WHOIS privacy, and no upsells. Whether you’re launching a new app, creating a portfolio, or hosting your docs, .dev gives you the credibility you deserve—and the flexibility to grow.
