What Is A Brand or Business Community?

What do brands such as Apple and PlayStation have in common?

Apple and PlayStation are leading brands in their respective markets, but they also enjoy a cult-like following of passionate buyers – the part and parcel of the brand community.

A brand community is brand loyalty par excellence, and it comes with a massive chest of benefits.

For example, it is through these communities that conversations around products are initiated and maintained (this has a brand-strengthening effect). There are valuable gems buried in buyers’ opinions that can help with product development, and such a community is certainly a goldmine.

On the other hand, engaged folks within the community often purchase the product and use word-of-mouth to convince their friends and family as well. The result is better turnover, which is the goal of every business.

Brand communities do not occur organically, and are instead established through effort. When effective, the communities are the cog in the wheel of competitiveness and sustainability.

Building a loyal community requires the proper branding tools that enhance your brand’s visibility and make it more appealing to a target market.

Why a Brand Community is Important for Your Business



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Your brand’s community is already in place, and all you need is to tap into it and establish interaction strategies. A group of people regularly use your products; all you need is a platform to reach out to them.

But why is such a community important to your business?

For starters, you can leverage such a group for vital insights about the effect of particular product features, test new products, collect feedback, and share blog content.

A thriving community helps the brand make customer-driven decisions, and this is certainly the goose that lays the golden eggs.

How Do You Build a Strong Brand Community?

Your brand has a group of followers waiting to be tapped; all you need is to create a space for them to interact with your brand.

While there’s no one-size-fits-all technique, you can build a strong community by:

1. Defining your brand: Before establishing a community around the brand, define it. What are the company’s vision, mission, and brand voice? What is it trying to do or help? Distinguishing your brand helps rally people around it and feel connected to it.
2. Have a brand goal: your brand should have a clearly defined direction with which the community can identify. This explains why 64% of people would support or boycott a brand based on social and political issues. Do you only intend to answer brand questions? What do you want to raise and keep the engagement levels at peak, and what metrics do you want to track?
3. Pick your community platform: your community needs a home base or a platform that is accessible and most convenient to them. Often, the community platform is social media such as Facebook or Instagram. Facebook and Instagram stories are excellent for voting on issues and getting feedback about a product from the community.
4. Keep the engagement levels high: you must continually find ways to keep your followers engaged. Ask questions and start discussions about the products. What additional features would the community love to see in the product?

Bottom Line

Building a solid brand or business community is in the best interest of your enterprise. It levels up customer retention and loyalty, keeps the clients engaged, and boosts revenues. While social media is a great starting point for your brand community, you also need a website to guide traffic. Starting by registering a domain at NameSilo is a step in the right direction when establishing a community. Contact us today for more information.